Every company needs something to go from 'meets expectations' to 'rock star.' Whether it's aligning sales and marketing, reshaping product development, or elevating your market presence — this is what I do.
I do it well. And I love it.
Driving market adoption and customer retention isn't magic, but it demands seasoned leadership. It means customer-centricity and deep collaboration between sales and marketing — whether you're changing the trajectory of an existing product, launching something new, or revamping the commercial culture entirely.
Built the commercial function from a blank-slate brand to the only credible challenger in the market — 10-fold revenue growth over 24 months, culminating in Parse Biosciences' acquisition by Qiagen for $225M+.
Planning for the future requires deep analysis of customers, markets, and internal strengths. Product roadmaps require an understanding of not what will make the most today, but how to drive the future market — identifying the opportunities others haven't seen yet.
Grew revenue 200% in 2 years through 20+ KOL and commercial partnerships — building the institutional credibility that positioned NGS against entrenched incumbent technology and displaced capillary electrophoresis as the forensic standard.
Great accomplishments are the product of collaborative teams, not solitary efforts. Your team deserves a leader shaped by cross-functional experience, access to mentors, and the empathy that only comes from hard-won leadership victories.
Reshaped product development culture, breaking down barriers across marketing, hardware, software, bioinformatics, operations, chemistry, and biology to deliver a strong product vision — and the results to match.
A powerful brand is more than a logo or tagline — it's the essence of an organization. It can be a source of trust and a path to inspiring your audiences. Effective brand development combines creativity, strategic thinking, and a deep connection with the audience.
Grew brand awareness from <10% to over 48% in 16 months, establishing market position as top alternative to the dominant incumbent.
I'm a commercial executive with a track record of building category-leading positions for ambitious companies. My experience spans life sciences, genomics, and precision diagnostics — always on the side of the challenger.
I've been at the table for product launches, brand builds, revenue transformations, and team overhauls. I know what it takes to move from overlooked to undeniable — and I genuinely love doing it.
Based in San Diego, CA.
If you're building something worth fighting for and need an experienced operator in your corner, I'd genuinely like to hear about it.